“We’re not just selling a product . We’re offering a lifestyle.” Those words are an everyday credo for Dick Fowlkes, Ed Cleavenger and his staff at Peter-Blair, the men’s fine clothing and accessory store at 5718 Grove Avenue in Richmond, Virginia. Ed Cleavenger was president of Jack Henry Clothing Co. in Kansas City, MO from 1982 – 1989. Jack Henry was one of the leading Men’s and Women’s Specialty Stores in the mid west. Dick opened the store back in 1993 with a goal of bringing a style he calls “conservative with a twist” to his hometown. In fact, the offerings you’ll find at Peter-Blair are a direct reflection of Dick’s own personality: classic, comfortable, elegant, carefree… and fun.
Service still reigns at Peter-Blair, and Dick and Ed insist on getting to know each potential customer before completing a sale. The focus is on every shopper, where that individual’s life is now and where it might be five years from now. In other words, says Dick, “I want people to leave feeling good about themselves and their purchase.”