lewis media partners
Too often in agencies, media is an afterthought–a necessary step at the end of the process, a generic vehicle for delivering the “Big Idea” to the consumer. We put media first, identifying your best prospects and the primary channels for connecting with them. As we are learning where to find your next customer, we’re also learning a great deal about him or her, and that insight is most powerful upfront, where it can inform your messaging and steer your creative campaign.
By moving media strategy to the beginning of the process, we also give you the opportunity to tailor each communication to its channel. Think about it: would you serve your favorite cabernet in a milk carton? Probably not, because the container changes the contents, just as the medium molds the message. TV is vastly different from YouTube or Twitter, so it’s essential to understand the possibilities and limitations of each media vehicle before ink gets spilled or money is spent.
Over the past decade, with the rise of digital, social and mobile, our highly customized and hyper-targeted approach makes sense, and it makes every marketing dollar work harder. We know that ROI is crucial, particularly for the small- to medium-sized businesses that have been our focus since we set up shop in 1998. We offer big agency talent that’s affordable, and we have a fully integrated in-house digital team that’s second to none.
We think of our clients as business partners, and we succeed only when you do. So start here, with us, and we’ll connect you with everything you need to connect with your next customer.